With the nationwide decline in sales of local newspapers and hundreds of journalist jobs being evaporated by the recession around the UK, many have questioned what lies in the future for local newspapers; if anything at all.

As a new decade approaches, an ever-growing amount of both consumers and advertisers are moving towards online journalism instead.

More and more people are becoming attracted to the ease, speed and lack of expense involved in consuming local news online and as such, editors have been forced to put more effort into the development of their websites in order to compete for our attention.

Some newspapers have already fully embraced this shift into multimedia journalism and have packed their website with podcasts, video content, web chats and up-to-the-minute updates on breaking news.

Those who may not have the staff or the resources to do so are falling behind.

Growing Importance of Online Internet Advertising Revenue

A decent website not only helps convince viewers to buy the newspaper but provides a useful extra platform for advertising revenue.