Search Engine Optimization Use of Inbound and External Links

Link building strategies for search engine traffic consist of four types of links: in-site links, inbound, external, and reciprocal links. Encouraging other sites to link to yours can result in a higher value placed on your site's pages. Links are treated as "votes" for the page that will raise your site's importance in search engine logarithms; the effectiveness depends on quality and relevance of the linking sites.

In-site links are those placed on the pages using keyword-rich anchor text linking to the other relevant pages. These links are used to extend the navigation ease and readability of the pages for search engine spiders. If not done at the time of design, the SEO may have to re-word the content so that keywords for smooth embedding will be placed in the paragraphs. In order to do away with the underline and coloring of the links, the HTML element STYLE="text-decoration:none" is used in the link.